Company Profile

Company Description

Root, Inc. is a technology-driven insurance company that utilizes telematics and data analytics to personalize auto insurance rates based on individual driving behavior. By leveraging smartphone apps and in-car devices, it assesses factors like braking, speed, and mileage to offer fairer pricing. The company aims to disrupt traditional insurance models by rewarding safe drivers with lower premiums, promoting transparency and efficiency in the industry. Founded in 2015, it operates primarily in the U.S., focusing on innovation and customer-centric solutions.