YUMC
This company is a leading restaurant operator in China, managing a vast network of popular fast-food chains. It operates well-known brands specializing in fried chicken, pizza, and other quick-service meals. With thousands of locations across the country, it focuses on innovation, digital ordering, and delivery services to cater to local tastes. The firm emphasizes sustainability, supply chain efficiency, and customer loyalty programs to maintain its strong market position. It is also actively expanding into smaller cities and leveraging technology to enhance dining experiences.
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